Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen – and we couldn’t be happier!
The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering [...]
Looking at the big numbers and stats from September in Month in Numbers
We look at the big playing numbers from the month of August 2013.
This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.
Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.
This months finest most interesting digital stats and facts, collected throughout the last 31 days – impress your friend and colleagues and throw them into conversation.
Let’s say you have a tank. How would or could you advertise it on Google AdWords?
I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.
Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.
Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.
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The Attacat blog – an in-depth look at the world of marketing through our eyes. Online marketing, SEO, PPC and websites; it's all here!
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