A whistle-stop tour round some of the exciting features a brick and mortar store can use to increase footfall, including Location targeting, mobile ads, sitelinks, social extensions, location extensions, hyperlocal business ads, call extensions, offer extensions, time of day/ day of week bid adjustments and weather based ad and bid adjustments.
What to expect at this June’s New Media Breakfast.
Anyone can learn about PPC and keep their account ticking over but there’s never, ever enough time to get everything done that can be. For an agency the time limits are often even tougher and this means identifying and weighing up different priorities, making judgement calls based on experience and only doing what will get the biggest return for the account. In essence it’s a lot of compromising, a lot of missed opportunities and you’re always playing catch-up.
I’m definitely not the first to write about the impact of using video on your landing page, and I won’t be the last. However I’m hoping that you can find something of interest from my experiences and at worst pass some time…I’ve set the bar too high haven’t I? So, what makes a good video on your site?
We take a look at some exciting numbers and stats from the month of May.
This is the 3rd and the last part of the UVP development series where we cover the importance of appeal and clarity.
In the kick-off keynote at last month’s Digital, Chris Thomson from ComScore made this statement: ‘Doing Search [search engine marketing/optimisation]? Stop it, it’s not clever. Do something else instead.’ While that is almost tempting, let me instead explain why I – a man who has dof search in his time – lean towards agreeing with Chris.
Warning: geeky technical post!
Google tag manager is the tool from Google that enables tracking tags to be easily (?) set, audited, modified and updated with lessened need for time-consuming web developer input. It’s a great idea that will enable clients and online marketing agencies to have much more flexibility in the updating of their website tracking and advertising.
End of last week I had the privilege of attending ScotlandJS, a conference (held in the fabulous Summerhall dissection theatre) for the Javascript Community of Edinburgh and beyond. Read about my take on the event here!
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