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The Attacat BrainRecent Brain Waves

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A Gift From the Google Gods: Return On Ad Spend Bidding Strategies

Rolling out over the next few weeks, ecommerce advertisers on Google will be able to select their target Return On Ad Spend and leave the bidding up to Google. This is to Ecommerce sites what CPA bidding is to Lead-gen – and we couldn’t be happier!

It's not Website + SEO + PPC + CRO + Social Media

Entrepreneurial Marketing: My personal search for a phrase that sums up how I see marketing today

The short version
Most will know that marketing has changed significantly over the past ten or so years but even many marketing experts struggle to put their finger on exactly what underpins what they do. My own soul searching has led me to sum up marketing today as being about “improving or extending an organisation’s offering [...]

Courtesy of blog.sironaconsulting.com

Month In Numbers: September 2013

Looking at the big numbers and stats from September in Month in Numbers

image courtesy of etsy.com

Month In Numbers: August 2013

We look at the big playing numbers from the month of August 2013.

signet library

Turing Festival Review #turingfest

This weekend saw the brilliant Turing Festival in Edinburgh; it was full of insight, great speakers, fascinating attendees and of course some free beer.

Keep-Calm

Embracing Cost Per Click: And Why You Shouldn’t Worry So Much About It

Worried about your cost per click? Unless a dramatic change has happened overnight, Stop! CPC shouldn’t be used as an indicator of success.

image courtesy of wutheringiris.blogspot.com

Month In Numbers: July 2013

This months finest most interesting digital stats and facts, collected throughout the last 31 days – impress your friend and colleagues and throw them into conversation.

Advertising a Tank Using Google AdWords?

Let’s say you have a tank. How would or could you advertise it on Google AdWords?

I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligibility with AdWords I’ve decided to go through the hypothetical motions to shed some light.

Capture

Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie

Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Attacat Lara explains.

Aasgaardreien_peter_nicolai_arbo_mindre

How PPC is Destroying SEO: Culture Cultivation and Taxation

Over the past decade Google’s business model has been one of culture cultivation followed by taxation – where a product is provided free of charge to allow a culture of use to develop, and when it reaches critical mass it is upgraded with a paid for version. After ten years we are now witnessing Google’s transition from a seemingly ad-supported free service, to it’s real form of an advertising platform with a few non-commercial results to maintain a rounded service.


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